Guerrilla P.R. 2.0: Wage an Effective Publicity Campaign without Going Broke - Couverture souple

Levine, Michael

Couverture souple

ISBN 10 : 0061438529 ISBN 13 : 9780061438523

Editeur : HarperBusiness, 2008

Synopsis

The world's most widely used and seminal introduction to public relations—now fully revised and updated for the 21st century with online strategies that work

Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist.

Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars—and how those strategies can be utilized on little or no budget. You'll learn how to think like a publicist and map out the perfect strategy for success.

A propos du livre

À propos de l'auteur

As the founder of one of the country's most prominent entertainment P.R. firms, Michael Levine has been called "one of Hollywood's brightest and most respected executives" by USA Today. He lives in Los Angeles.

À propos de la quatrième de couverture

The world's most widely used and seminal introduction to public relations—now fully revised and updated for the 21st century with online strategies that work

Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist.

Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars—and how those strategies can be utilized on little or no budget. You'll learn how to think like a publicist and map out the perfect strategy for success.

Détails de l'édition

• Éditeur: HarperBusiness
• Date d'édition: 2008
• Langue: anglais
• ISBN 10: 0061438529
• ISBN 13: 9780061438523
• Reliure: Broché
• Nombre de pages: 368
• Coordonnées du fabricant: Product Safety Manager; enquiries@harpercollins.ie; ; HarperCollins, Macken House, 39/40 Mayor Street Upper; Dublin 1; D01 C9W8; Irlande