I Is an Other: The Secret Life of Metaphor and How It Shapes the Way We See the World - Couverture souple

Geary, James

Couverture souple

ISBN 10 : 0061710296 ISBN 13 : 9780061710292

Editeur : Harper Perennial, 2012

Synopsis

“Sherlock Holmes could glance at a bowler hat and tell that its owner’s wife had ceased to love him. In this brilliant book about metaphor James Geary is no less astonishing, as he deciphers the subtle implications embedded in advertising slogans, familiar slang and government double-talk. Geary covers all these and much else with a crack reporter’s eye for the humanizing detail and an easy-going essayist’s light touch. You’ll scarf down every page of I Is an Other and then ask for more.”  — Michael Dirda, Pulitzer Prize-winning critic and author of Book by Book and Classics for Pleasure

For lovers of language and fans of Blink and Freakonomics, New York Times bestselling author James Geary offers this fascinating look at metaphors and their influence in every aspect of our lives, from art to medicine, psychology to the stock market.

From President Obama’s political rhetoric to the bursting of the housing bubble, from conversations to commercials, James Geary shows that every aspect of our day-to-day experience is molded by metaphor. Geary takes readers from Aristotle’s investigation of metaphor right up to the latest neuroscientific insights into how metaphor works in the brain. Romeo’s exclamation “It is the East, and Juliet is the sun!” may be one of the most well-known metaphors in literature, but metaphor is more than a device of love-struck poets. As Geary demonstrates, metaphor has leaped off the page and landed with a mighty splash right in the middle of the stream of consciousness.

Witty, persuasive, and original, I Is an Other explores metaphor’s effects on financial decision making, effective advertising, leadership, learning, and more.

A propos du livre

À propos de l'auteur

James Geary is the author of Geary’s Guide to the World’s Great Aphorists and the New York Times bestseller The World in a Phrase.

À propos de la quatrième de couverture

From President Obama’s political rhetoric to the bursting of the housing bubble, from conversations to commercials, James Geary shows that every aspect of our day-to-day experience is molded by metaphor. Geary takes readers from Aristotle’s investigation of metaphor right up to the latest neuroscientific insights into how metaphor works in the brain. Witty, persuasive, and original, I Is an Other explores metaphor’s effects on financial decision making, effective advertising, leadership, learning, and more. Romeo’s exclamation “It is the East, and Juliet is the sun!” may be one of the most well-known metaphors in literature, but metaphor is more than a device of love-struck poets. As Geary demonstrates, metaphor has leaped off the page and landed with a mighty splash right in the middle of the stream of consciousness.

Détails de l'édition

• Éditeur: Harper Perennial
• Date d'édition: 2012
• Langue: anglais
• ISBN 10: 0061710296
• ISBN 13: 9780061710292
• Reliure: Broché
• Nombre de pages: 297
• Coordonnées du fabricant: Product Safety Manager; enquiries@harpercollins.ie; ; HarperCollins, Macken House, 39/40 Mayor Street Upper; Dublin 1; D01 C9W8; Irlande