Once Upon a Car: The Fall and Resurrection of America's Big Three Automakers―GM, Ford, and Chrysler – A Riveting Inside Account of an Iconic Industry's Survival Fight - Couverture souple

Vlasic, Bill

Couverture souple

ISBN 10 : 0061845639 ISBN 13 : 9780061845635

Editeur : William Morrow Paperbacks, 2012

Synopsis

Once Upon a Car is the brilliantly reported, inside-the-boardrooms-and-factories story of Detroit's fight for survival, going beyond the headlines to chronicle how the country's Big Three auto companies teetered on the brink of collapse and pulled themselves together under new leadership at Ford and government assistance to General Motors and Chrysler.

In this riveting true account of an iconic industry in crisis, Bill Vlasic takes readers from the gleaming corporate skyscrapers, massive auto plants, and union halls to the U.S. Congress and into the Oval Office, introducing a cast of memorable characters, many of whom are speaking out for the first time.Once Upon a Caris a uniquely American tale of success, failure, and redemption, chronicling a vitally important chapter in an astonishing story that is still unfolding—a story no one is more qualified to tell than Bill Vlasic.

   

A propos du livre

À propos de l'auteur

An award-winning business reporter with more than fifteen years of experience specializing in the automotive industry, Bill Vlasic is currently the Detroit bureau chief for the New York Times. The coauthor of Taken for a Ride, Vlasic is a winner of the Gerald Loeb Award for excellence in financial journalism and has been recognized for his reporting and investigative journalism by the Associated Press and the Society of American Business Editors and Writers.

À propos de la quatrième de couverture

Once Upon a Car is the brilliantly reported, inside-the-boardrooms-and-factories story of Detroit's fight for survival, going beyond the headlines to chronicle how the country's Big Three auto companies teetered on the brink of collapse and pulled themselves together under new leadership at Ford and government assistance to General Motors and Chrysler. In this riveting true account of an iconic industry in crisis, Bill Vlasic takes readers from the gleaming corporate skyscrapers, massive auto plants, and union halls to the U.S. Congress and into the Oval Office, introducing a cast of memorable characters, many of whom are speaking out for the first time. Once Upon a Car is a uniquely American tale of success, failure, and redemption, chronicling a vitally important chapter in an astonishing story that is still unfolding—a story no one is more qualified to tell than Bill Vlasic.

Détails de l'édition

• Éditeur: William Morrow Paperbacks
• Date d'édition: 2012
• Langue: anglais
• ISBN 10: 0061845639
• ISBN 13: 9780061845635
• Reliure: Broché
• Nombre de pages: 416
• Coordonnées du fabricant: Product Safety Manager; enquiries@harpercollins.ie; ; HarperCollins, Macken House, 39/40 Mayor Street Upper; Dublin 1; D01 C9W8; Irlande