From Richard Florida, author of the bestselling books The Rise of the Creative Class and Who’s Your City?, comes a book that frames the economic meltdown of 2008–09 not as a crisis but as an opportunity to “reset.” In doing so, he paints a fascinating picture of what our economy, society, and geography will look like—of how we will work and live—in the future.
This forward-looking analysis provides a framework for post-crash prosperity by exploring:
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Author of the bestselling The Rise of the Creative Class and Who's Your City? Richard Florida is a regular columnist for The Atlantic. He has written for the New York Times, the Wall Street Journal, The Economist, and other publications. His multiple awards and accolades include the Harvard Business Review's Breakthrough Idea of the Year. He was named one of Esquire magazine's Best and Brightest (2005) and one of BusinessWeek's Voices of Innovation (2006). He lives in Toronto, Canada.
We've weathered tough times before. History teaches us that periods of "creative destruction," like the Great Depression of the 1930s, also present opportunities to remake our economy and society and to generate whole new eras of economic growth and prosperity. In The Great Reset, bestselling author and economic development expert Richard Florida provides an engaging and sweeping examination of these previous economic epochs, or "resets," while looking toward the future to identify the patterns that will drive the next Great Reset and transform virtually every aspect of our lives. He distills the deep forces that alter physical and social landscapes—how and where we live, how we work, how we invest in individuals and infrastructure, how we shape our cities and regions—and shows the ways in which these forces, when combined, will spur a fresh era of growth and prosperity, define a new geography of progress, and create surprising opportunities for all of us.
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