Once Upon a Car: The Fall and Resurrection of America's Big Three Auto Makers―GM, Ford, and Chrysler – An Unforgettable Journey into Detroit's Automobile Industry and Its Human Cost - Couverture souple

Vlasic, Bill

Couverture souple

ISBN 10 : 0062088602 ISBN 13 : 9780062088604

Editeur : William Morrow Large Print, 2011

Synopsis

Once Upon a Car is the fascinating epic story of the rise, fall, and rebirth of the Big Three U.S. automakers, General Motors, Ford, and Chrysler. Written by Bill Vlasic, the Detroit bureau chief for the New York Times and acclaimed author of Taken for a Ride, this eye-opening, richly anecdotal work is more than a riveting and insightful business history. It offers a clear-eyed view of the present day automobile industry and of Detroit, the city that spawned it, going far beyond the corporate and federal maneuverings to explore the impact the car companies’ failures have had on the overall economy, and more importantly what they have done to people’s lives.  Relevant and thought-provoking, Once Upon a Car is an unforgettable journey deep inside this quintessentially American industry.

A propos du livre

À propos de l?auteur

An award-winning business reporter with more than fifteen years of experience specializing in the automotive industry, Bill Vlasic is currently the Detroit bureau chief for the New York Times. The coauthor of Taken for a Ride, Vlasic is a winner of the Gerald Loeb Award for excellence in financial journalism and has been recognized for his reporting and investigative journalism by the Associated Press and the Society of American Business Editors and Writers.

À propos de la quatrième de couverture

Once Upon a Car is the brilliantly reported story of Detroit’s fight for survival, chronicling how the country’s Big Three auto companies—General Motors, Ford, and Chrysler—teetered on the brink of collapse during the 2008 financial crisis. Bill Vlasic takes readers behind closed doors and into the executive offices, assembly plants, and union halls to introduce a cast of memorable characters, many of whom speak out for the first time, including the executives who struggled to save their companies but in the end had to seek a controversial, last-gasp rescue from the American government. The story moves from the gleaming corporate skyscrapers and massive auto plants to the U.S. Congress and into the Oval Office, where President Obama and his aides wrestled with how to keep General Motors and Chrysler from going out of business. Vlasic shows why the bailout worked, and how Detroit can succeed under new leadership and build automobiles equal to any in the world.

Détails de l'édition

• Éditeur: William Morrow Large Print
• Date d'édition: 2011
• Langue: anglais
• ISBN 10: 0062088602
• ISBN 13: 9780062088604
• Reliure: Broché
• Nombre de pages: 624
• Coordonnées du fabricant: non disponible
• Personne responsable: Product Safety Manager; enquiries@harpercollins.ie; ; HarperCollins, Macken House, 39/40 Mayor Street Upper; Dublin 1; D01 C9W8; Irlande