Miss Jessie's: Creating a Successful Business from Scratch---Naturally - Couverture rigide

Branch, Miko

Couverture rigide

ISBN 10 : 0062329189 ISBN 13 : 9780062329189

Editeur : Amistad, 2015

Synopsis

Miss Jessie's is a memoir and business guide rich with inspirational life lessons and unique business advice from Miko Branch, the Chief Executive Officer of the dynamic Miss Jessie’s — the company that revolutionized the hair care industry.

When Miko  and her sister, Titi, were children, their grandmother, Miss Jessie, taught them independence and showed them the value of being “do it yourself” women, all while whipping up homemade hair concoctions at her kitchen table. As co-founders of Miss Jessie's, Miko reveals how she and Titi applied those lessons to create a successful business from scratch. 

A family memoir with a wealth of practical business advice and handy hair tips, told in Miko's funny and relatable voice, Miss Jessie’s is her remarkable story — from her childhood learning independence as a latchkey kid in Jamaica, Queens, to building a highly regarded company with her sister in their shared home salon in Bedford-Stuyvesant, Brooklyn. Miko reflects on her hard-won insights working for her autocratic, iron-fisted father, and how the self-sufficiency she learned in childhood helped her blossom as a single mother with bills to pay, a child to raise, and a dream to pursue. She speaks honestly of her mistakes and successes, and of her role as an industry leader, negotiating multi-million dollar deals while at the same time restoring the self-esteem of natural and curly haired women.

Charming and enlightening, chock full of entertaining stories and invaluable instruction that can be applied to any business, and illustrated with 16 pages of photos, Miss Jessie's confirms that with effort the American Dream is possible.

A propos du livre

À propos de l'auteur

Miko Branch is the co-founder and CEO of Miss Jessie's LLC. She is celebrated for transforming the hair-care industry by pioneering an entirely new category of products specifically for natural and curly hair. She was featured on the cover of Women's Wear Daily and appeared on the cover of Beauty Inc. as a trailblazer, and Ebony listed her as one of its Power 100 Innovators and Influencers. She has also been honored by New York University and Delta Sigma Theta for her entrepreneurship. Miss Jessie's award-winning products have been featured in O, The Oprah Magazine, Teen Vogue, Redbook, Essence, Allure Latina, and other publications. She lives in New York with her son.

À propos de la quatrième de couverture

Miss Jessie's is a memoir and business guide rich with inspirational life lessons and unique business advice from Miko Branch, the Chief Executive Officer of the dynamic Miss Jessie's—the company that revolutionized the hair-care industry.

When Miko and her sister, Titi, were children, their grandmother Miss Jessie taught them independence and showed them the value of being "do it yourself" women, all while whipping up homemade hair concoctions at her kitchen table. As a co-founder of Miss Jessie's, Miko reveals how she and Titi applied their grandmother's lessons to create a successful business from scratch.

Miss Jessie's chronicles the Branch sisters' remarkable story. When they were children, their stern father encouraged them to become self-reliant and not to depend on their looks to get ahead. Taking this message to heart, they blossomed into business owners and leaders in their field, using ingenuity and without borrowing a dime. They soaked up the entrepreneurial and creative culture of the early hip-hop era on the streets of Brooklyn in the late 1990s, and in the high-end salons of Manhattan. They blended these inspirations to establish a business that has gone from their kitchen table to the shelves of major retailers around the globe, revolutionizing the hair-care industry.

A charming and enlightening look at the women behind the brand, Miss Jessie's is chock-full of entertaining stories and invaluable instruction that can be applied to any business: an authentic expression that the American Dream is possible.

Détails de l'édition

• Éditeur: Amistad
• Date d'édition: 2015
• Langue: anglais
• ISBN 10: 0062329189
• ISBN 13: 9780062329189
• Reliure: Relié
• Nombre de pages: 320
• Coordonnées du fabricant: Product Safety Manager; enquiries@harpercollins.ie; ; HarperCollins, Macken House, 39/40 Mayor Street Upper; Dublin 1; D01 C9W8; Irlande