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In an increasingly Orwellian world, everyone should be armed with this hilarious, slyly subversive deconstruction of the slippery locutions of spinmeisters from all walks of public life. Doublespeak guru William Lutz (Doublespeak, The New Doublespeak) is uniquely qualified to bring you this supremely funny expos‚ of the juiciest ways THEY are trying to bamboozle you!
A sampling of Doublespeak Defined:
Bald n./ :hair disadvantaged
Men in Japan aren't bald; they're "hair disadvantaged," according to The Japan Economic Journal.
Diet n./ :1.nutrional avoidance therapy 2. caloric reduction program
Frozen adj./ :1 deep chilled 2. fresh 3. hard chilled 4. previously frozen
The USDA considers processed chickens "fresh," not frozen, if they have been chilled to 28 degrees Fahrenheit. Chickens so processed have not been frozen but "deep chilled."
Light Switch n./ :ideogram illumination intensity adjustment potentiometer
Waste paper basket n./ :user-friendly, space-effective, flexible desk side sortation unit
Government officials in Toronto, Canada, paid $123.80 (Canadian) each for these items.
His previous books include Doublespeak: From Revenue Enhancement to Terminal Living and The Cambridge Thesaurus of American English. Lutz has appeared on numerous television and radio programs to publicize the dangers of doublespeak, including Today, Larry King Live, The CBS Evening News, The MacNeil Lehrer NewsHour, and National Public Radio's Morning Edition.
He lives in Haddonfield, New Jersey, with his wife, the novelist Denise Gess.
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Description du livre Paperback. Etat : new. Paperback. In an increasingly Orwellian world, everyone should be armed with this hilarious, slyly subversive deconstruction of the slippery locutions of spinmeisters from all walks of public life. Doublespeak guru William Lutz ("Doublespeak, The New Doublespeak") is uniquely qualified to bring you this supremely funny expos‚ of the juiciest ways THEY are trying to bamboozle you A sampling of "Doublespeak Defined": Bald n./: hair disadvantaged Men in Japan aren't bald; they're "hair disadvantaged," according to "The Japan Economic Journal." Diet n./: 1.nutrional avoidance therapy 2. caloric reduction program Frozen adj./: 1 deep chilled 2. fresh 3. hard chilled 4. previously frozen The USDA considers processed chickens "fresh," not frozen, if they have been chilled to 28 degrees Fahrenheit. Chickens so processed have not been frozen but "deep chilled." Light Switch n./: ideogram illumination intensity adjustment potentiometer Waste paper basket n./: user-friendly, space-effective, flexible desk side sortation unit Government officials in Toronto, Canada, paid $123.80 (Canadian) each for these items. From "Smart Bombs" to "structural adjustment, " the words emanating from officialdom seem to grow more maddeningly indirect every day. Here to sort it all out is the world's leading authority on doublespeak. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9780062734129