The Chasm Companion: A Fieldbook to Crossing the Chasm and Inside the Tornado - Couverture souple

Wiefels, Paul

Couverture souple

ISBN 10 : 0066620554 ISBN 13 : 9780066620558

Editeur : Harper Business, 2002

Synopsis

In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado, and focuses on how to translate these ideas into actionable strategy and implementation programs. This step-by-step fieldbook is organized around three major concepts: how high-tech markets develop, creating market development strategy, and executing go-to-market programs based on the strategy.

A propos du livre

À propos de l?auteur

Paul Wiefels is a founding partner and managing director of The Chasm Group LLC, a strategy consulting firm serving technology-based companies and organizations around the world. He has worked in the high-tech industry for 20 years and speaks frequently to high-tech industry organizations. He lives in Half Moon Bay, California.

À propos de la quatrième de couverture

In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado, and focuses on how to translate these ideas into actionable strategy and implementation programs. This step-by-step fieldbook is organized around three major concepts: how high-tech markets develop, creating market development strategy, and executing go-to-market programs based on the strategy.

Détails de l'édition

• Éditeur: Harper Business
• Date d'édition: 2002
• Langue: anglais
• ISBN 10: 0066620554
• ISBN 13: 9780066620558
• Reliure: Broché
• Nombre de pages: 352
• Coordonnées du fabricant: non disponible
• Personne responsable: GS1 Slovakia; https://www.gs1sk.org; ; Nantersk� 23; Žilina; 010 08; Slovaquie