The Chasm Companion: A Fieldbook to Crossing the Chasm and Inside the Tornado - Couverture souple

Wiefels, Paul

Couverture souple

ISBN 10 : 0066620554 ISBN 13 : 9780066620558

Editeur : Harper Business, 2002

Synopsis

Book by Wiefels Paul

A propos du livre

Quatrième de couverture

"Using The Chasm Group′s models, BEA had become the fastest software company in history to reach $1 billion in revenue. The Chasm Companion provides the insights that will help someone else beat our record." William T. Coleman III, Founder, Chairman, & Chief Strategy Officer, BEA Systems, Inc.

"Paul Wiefels offers up a comprehensive marketing toolkit. His knowledge of what′s worked and what hasn′t is a must read for every marketing manager embarking into uncharted territory." Gary Elliottt, Vice President, Global Brand and Marketing Communications, Hewlett–Packard

"This is the must–have high–tech business survival guide for our new century." Steve Hayden, Vice Chairman, Ogilvy Worldwide

"The Chasm Companion is an outstanding guide for anyone facing the challenge of how to execute a successful marketing campaign for a high–tech product or service." Tom Kosnik, Ph.D., Consulting Professor, Stanford Technology Ventures Program

Présentation de l'éditeur

In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado, and focuses on how to translate these ideas into actionable strategy and implementation programs. This step-by-step fieldbook is organized around three major concepts: how high-tech markets develop, creating market development strategy, and executing go-to-market programs based on the strategy.

À propos de cette édition

• Éditeur: Harper Business
• Date d'édition: 2002
• ISBN 10: 0066620554
• ISBN 13: 9780066620558
• Reliure: Broché
• Nombre de pages: 352