Product Design and Corporate Strategy: Managing the Connection for Competitive Advantage - Couverture rigide

Blaich, Robert; Blaich, Janet

 
9780070056718: Product Design and Corporate Strategy: Managing the Connection for Competitive Advantage
Couverture rigide
ISBN 10 : 0070056714 ISBN 13 : 9780070056718
Editeur : McGraw-Hill Inc.,US, 1993

Synopsis

Product design is increasingly crucial to success in the international marketplace. This illustrated work offers managers analyses and practical advice to help their companies manage the design process and integrate it into corporate strategy. In addition, it presents a look at the inner workings of two companies: Herman Miller, Inc and NV Philips. Robert Blaich held high-level design positions at both of these companies. Here, he discusses how they successfully manage the design function for impressive results. Offering practical advice, he also cites 10 critical design management issues that must be tackled by design managers as well as their marketing, technical and production colleagues.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
McGraw-Hill Inc.,US
Date d'édition
1993
Langue
anglais
ISBN 10 
0070056714
ISBN 13 
9780070056718
Reliure
Relié
Nombre de pages
191
Coordonnées du fabricant
non disponible
Personne responsable
non disponible