Management: With Powerweb - Couverture rigide

Bartol, Kathryn (Kay); Martin, David

Couverture rigide

ISBN 10 : 0070057222 ISBN 13 : 9780070057227

Editeur : McGraw-Hill Professional, 1997

Synopsis

This Management text takes a functional approach and emphasizes four themes: managing diversity, global perspectives, managing innovation and valuing quality. Introductory chapter opening cases called "Gaining the Edge" illustrate successful innovative practices in real organizations and other aspects of theory and research discussed in the chapter. Strong organizational behavior coverage (see chapter 12 on motivation). Excellent chapter 11 on Change Management and Innovation (key to competitive advantage in the 21st century). Bartol captures the excitement of the business world by showing students how successful companies implement management concepts and techniques. Hundreds of companies are mentioned (see company index and international organization index).

A propos du livre

À propos des auteurs

Kay Bartol is Professor of Organizational Behavior and Human Resource Management in the College of Business and Management at the University of Maryland College Park. She has twice received the Allen Krowe Award for Excellence in Teaching from the College of Business and Management and was recently named a Univ. Of Maryland distinguished Scholar-Teacher.

David C. Martin is Professor of Management and Human Resource Management at Kogod College of Business Administration at The American University. Professor Martin has been recognized as the Kogod College of Business Administration Teacher of the Year, Faculty Administrator of the Year, Teacher-Scholar of the Year and the Scholarship/Researcher of the Year.

Détails de l'édition

• Éditeur: McGraw-Hill Professional
• Date d'édition: 1997
• Langue: anglais
• ISBN 10: 0070057222
• ISBN 13: 9780070057227
• Reliure: Relié
• Numéro d'édition: 3
• Nombre de pages: 779
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible