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Direct Marketing Rules of Thumb: 1,000 Practical and Profitable Ideas to Help You Improve Response, Save Money, and Increase Efficiency in Your Direct Program - Couverture rigide

Bodian, Nat

 
9780070063402: Direct Marketing Rules of Thumb: 1,000 Practical and Profitable Ideas to Help You Improve Response, Save Money, and Increase Efficiency in Your Direct Program
Couverture rigide
ISBN 10 : 0070063400 ISBN 13 : 9780070063402
Editeur : McGraw-Hill Professional, 1995

Synopsis

Here is a complete library of direct marketing (DM) wisdom in a concise and convenient format. The culmination of 40 years of DM experience, it presents more than 1,000 time-tested ideas that encompass every aspect of the field - including list selection, mailing piece development, card decks, package strategies, and many more. These practical and imaginative rules of thumb, compiled by an acknowledged dean of direct marketing, will help every marketer improve efficiency, judge performance, boost response rates, and save money!

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
McGraw-Hill Professional
Date d'édition
1995
Langue
anglais
ISBN 10 
0070063400
ISBN 13 
9780070063402
Reliure
Relié
Nombre de pages
448
Coordonnées du fabricant
non disponible
Personne responsable
non disponible