Business Today - Couverture rigide

Rachman, David J.; Mescon, Michael H.; Bovee, Courtland L.; Thrill, John V.

Couverture rigide

ISBN 10 : 0070068216 ISBN 13 : 9780070068216

Editeur : McGraw-Hill Inc.,US, 1993

Synopsis

This revision brings this survey of the various careers and disciplines within the field of business through the 90s and beyond. It covers such topics of recent interest as ethics and corporate social responsibility, multicultural management, global marketing and quality.

A propos du livre

Présentation de l'éditeur

For Introduction to Business courses.

This book presents a wealth of current information about business while allowing readers to experience it firsthand through involving activities. Students will appreciate the book's up-to-date, real-life examples, carefully integrated in-depth coverage, and lively conversational writing style. Literally millions of students have learned about business from Business Today and this edition continues its respected tradition of excellence.

Détails de l'édition

• Éditeur: McGraw-Hill Inc.,US
• Date d'édition: 1993
• Langue: anglais
• ISBN 10: 0070068216
• ISBN 13: 9780070068216
• Reliure: Relié
• Nombre de pages: 768
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible