Excellence in Business Communication - Couverture rigide

Thill, John V.; Bovee, Courtland L.

Couverture rigide

ISBN 10 : 0070069077 ISBN 13 : 9780070069077

Editeur : McGraw-Hill Inc.,US, 1996

Synopsis

This full-colour text is an abridged version (68 fewer pages on reports) of 1995's "Business Communication Today", 4e, the best-selling business communication textbook. "Excellence in Business Communication" provides an exciting and dynamic new way of bringing the real world into the classroom. This is the first and only textbook that provides students with "on the job" experience through real-world simulations featuring actual companies. The text covers all the basic principles in a traditional sequence, but its real-life simulations, involving writing style, and eye-opening graphics all bring the subject to life as no other text does.

A propos du livre

Quatrième de couverture

Mastering Business Communications, Perils of Pauline, Version 2.0, updates and improves the popular Perils of Pauline CD-ROM. Students follow the ups and downs of a fictional character, Pauline Peterson, in her first job after graduating from college. Students watch Pauline as she faces a variety of crises at work, then they help her meet these challenges through interactive exercises. Students will see the positive consequences when Pauline puts her business communication know-how to work. They'll also see the sometime humorous, sometime difficult, consequences when she fails to meet these challenges.

This dramatic, informative, and stimulating CD covers the following topics:

• Conducting a Meeting
• Verbal and Nonverbal Communication
• Intercultural Communication
• Using E-Mail Effectively in Business
• Brainstorming Sessions
• Listening Skills
• Persuasive Messages
• Succesful Résumés
• The Job Interview
• Giving a Formal Speech
• Writing Bad News Messages
• Resolving Conflict

Biographie de l'auteur

Courtland L. Bovée and John V. Thill have been leading textbook authors for more than

two decades, introducing millions of students to the fields of business and business communication.

Their award-winning texts are distinguished by proven pedagogical features,

extensive selections of contemporary case studies, hundreds of real-life examples, engaging

writing, thorough research, and a unique integration of print and electronic resources. Each

new edition reflects the authors’ commitment to continuous refinement and improvement,

particularly in terms of modeling the latest practices in business and the use of technology.

Professor Bovée has 22 years of teaching experience at Grossmont College in San

Diego, where he has received teaching honors and was accorded that institution’s C. Allen

Paul Distinguished Chair. Mr. Thill is a prominent communications consultant who has

worked with organizations ranging from Fortune 500 multinationals to entrepreneurial

start-ups. He formerly held positions with Pacific Bell and Texaco.

Détails de l'édition

• Éditeur: McGraw-Hill Inc.,US
• Date d'édition: 1996
• ISBN 10: 0070069077
• ISBN 13: 9780070069077
• Reliure: Relié
• Langue: anglais
• Numéro d'édition: 3
• Nombre de pages: 576
• Coordonnées du fabricant: non disponible