Competitive Advantage Through Information Technology - Couverture rigide

Callon, Jack D.

Couverture rigide

ISBN 10 : 0070112509 ISBN 13 : 9780070112506

Editeur : McGraw-Hill Publishing Co., 1996

Synopsis

This MBA-level text can be used in an Management Information Systems, or Corporate Information Systems, or Executive Information Systems course. This project-based text focuses on using information technology (IT) for a competitive advantage and has a global emphasis. Students will analyze real companies and develop competitive strategies. Students will analyze original and published case studies throughout the text. The text builds to a major project where students will design an information technology strategy for a real business.

Détails de l'édition

• Éditeur: McGraw-Hill Publishing Co.
• Date d'édition: 1996
• Langue: anglais
• ISBN 10: 0070112509
• ISBN 13: 9780070112506
• Reliure: Relié
• Nombre de pages: 370
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible