The Disney Way: Harnessing the Management Secrets of Disney in Your Company - Couverture rigide

Capodagli, Bill; Jackson, Lynn

Couverture rigide

ISBN 10 : 0070120641 ISBN 13 : 9780070120648

Editeur : McGraw-Hill Publishing Co., 1999

Synopsis

Walt Disney inspired generations with his creative genius and shrewd business acumen. While delighting us with the magic of Mickey Mouse, he also introduced corporate America to some innovative and brilliant new ways of doing business. And as everyone knows, the Disney companies have grown beyond anything even Walt himself could have imagined. Now, this practical, hands-on book takes an in-depth look at Disney's business philosophy and the principles behind it, demonstrating how today's managers can successfully apply them and bring a little Disney magic to their own business-no matter what it is.

A propos du livre

À propos de l'auteur

Bill Capodagli and Lynn Jackson (Indianapolis, IN) are managing partners of Capodagli Jackson Consulting and the authors of The Disney Way. They give seminars around the world on how to implement the Disney Way in any company.

Détails de l'édition

• Éditeur: McGraw-Hill Publishing Co.
• Date d'édition: 1999
• Langue: anglais
• ISBN 10: 0070120641
• ISBN 13: 9780070120648
• Reliure: Relié
• Nombre de pages: 221
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible