The McGraw-Hill Guide to Starting Your Own Business: A Step-By-Step Blueprint for the First-Time Entrepreneur - Couverture rigide

Harper, Stephen C.

Couverture rigide

ISBN 10 : 0070266859 ISBN 13 : 9780070266858

Editeur : McGraw-Hill Inc.,US, 1990

Synopsis

This is a concise guide to starting a business, which puts the emphasis on the business plan and helps the first-time entrepreneur set clear objectives and map out realistic means to achieve them - for example: how to get a new business on a sound legal footing; how to select the right target market; how to develop a product or service strategy and a pricing strategy; how to determine the initial capital requirements and how to project the financial status for the first five years.

A propos du livre

Quatrième de couverture

The nationwide bestseller, updated for beating the odds and achieving breakthrough success

Insightful tips from over 100 Entrepreneurs for Starting a Business--and Doing It Right!

Today's conditions are among the best in history for starting and building your own business, and The McGraw-Hill Guide to Starting Your Own Business is renowned for showing thousands of entrepreneurs how to do just that. Now let this hands-on book give you the market-tested knowledge and confidence you need to identify and evaluate new business opportunities, draw up a business plan, find the money to get your new venture off the ground, and take that first step toward true success--by launching a business that in your heart, you know will work!

Praise for the first edition of The McGraw-Hill Guide to Starting Your Own Business:

Featured selection by the Fortune Book Club, Money Book Club, BusinessWeek Book Club, Book-of-the-Month Club

"The strength of The McGraw-Hill Guide to Starting Your Own Business is that it delivers on its promise. It is indeed a step-by-step blueprint for the first-time entrepreneur."--Jeffrey L. Seglin, Editor, Inc.

"The McGraw-Hill Guide to Starting Your Own Business is . . . an indispensable reference for any first-time entrepreneur--and an invaluable advantage for every fledgling business."--Fortune Book Club

"A down-to-earth guide to business startup essentials."--Money Book Club

"A practical, information-packed guide: it's loaded with the know-how you need to go it alone."--Book-of-the-Month Club

Biographie de l'auteur

Stephen C. Harper, Ph.D. is a professor of management at the University of North Carolina at Wilmington and president of management consulting firm Harper and Associates, Inc.

Détails de l'édition

• Éditeur: McGraw-Hill Inc.,US
• Date d'édition: 1990
• Langue: anglais
• ISBN 10: 0070266859
• ISBN 13: 9780070266858
• Reliure: Relié
• Nombre de pages: 224
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible