The Whole Brain Business Book - Couverture rigide

Herrmann, Ned

Couverture rigide

ISBN 10 : 0070284628 ISBN 13 : 9780070284623

Editeur : McGraw-Hill Professional, 1996

Synopsis

"The Whole Brain Business Book" is the long-awaited culmination of Ned Herrmann's highly respected and extensive research and testing. In it, he presents his four-quadrant model of the brain and the corresponding thinking styles: logician, organizer, communicator, and visionary. Most people and organizations, he demonstrates, are stuck in a "brain rut" because their work is dominated by just one mode. Through highly practical explorations and exercises, he shows individuals and organizations how to harness the power of the whole brain. Readers will use "The Whole Brain Business Book" to expand their own thinking styles - to create and manage Whole Brain Teams - and to introduce new levels of flexibility and innovation into the corporate culture. It will show them how organizations like DuPont and GE use their "whole brain" orientation to thrive and profit in times of chaos - and it will help them to do the same.

A propos du livre

À propos de l'auteur

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Détails de l'édition

• Éditeur: McGraw-Hill Professional
• Date d'édition: 1996
• Langue: anglais
• ISBN 10: 0070284628
• ISBN 13: 9780070284623
• Reliure: Relié
• Nombre de pages: 334
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible