Articles liés à Marketing Research: An Applied Approach
Synopsis
This applied approach to the management use of marketing research is organized according to the steps in the marketing research process. The changes to the fourth edition include expanded coverage of CIS, coverage of careers in marketing research, more real-world examples and a new software supplement with data on real marketing research studies.
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Marketing Research: An Applied Approach (MCGRAW HILL SERIES IN MARKETING)
Edité par
McGraw-Hill College, 1991
ISBN 10 : 0070347573
ISBN 13 : 9780070347571
Ancien ou d'occasion
Couverture rigide
Vendeur : -OnTimeBooks-, Phoenix, AZ, Etats-Unis
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Etat : good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail. N° de réf. du vendeur OTV.0070347573.G
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EUR 59,90
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Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
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