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Synopsis
Large and small companies are discovering they must find their "niche" - those customers whose needs their competitors have overlooked - in order to increase sales and profits. "Making Niche Marketing Work" offers tested strategies to help companies pinpoint new opportunities and then position their products or services to meet customers' needs more closely. This hands-on guide shows how to gain and sustain competitive advantages by turning market shifts into marketing opportunities; building a niche marketing database; mining for niches in unexpected places; differentiating products and services from the competition's; obtaining and maintaining funding; dealing with production distribution, planning, personnel, advertising and selling; and getting potential users to try a product.
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Making Niche Marketing Work: How to Grow Bigger by Acting Smaller
Edité par
McGraw-Hill, 1992
ISBN 10 : 0070379718
ISBN 13 : 9780070379718
Ancien ou d'occasion
Paperback
Vendeur : Robinson Street Books, IOBA, Binghamton, NY, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Paperback. Etat : As New. Prompt Shipment, shipped in Boxes, Tracking PROVIDEDFine. *. N° de réf. du vendeur bing422hhh6425
Acheter D'occasion
EUR 12
Expédition à EUR 8,20
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)
Image d'archives
Making Niche Marketing Work: How to Grow Bigger by Acting Smaller
Edité par
McGraw-Hill, 1992
ISBN 10 : 0070379718
ISBN 13 : 9780070379718
Ancien ou d'occasion
Paperback
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G0070379718I5N00
Acheter D'occasion
EUR 20,77
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)
Image d'archives
Making Niche Marketing Work: How to Grow Bigger by Acting Smaller
Edité par
McGraw-Hill Inc.,US, 1992
ISBN 10 : 0070379718
ISBN 13 : 9780070379718
Ancien ou d'occasion
paperback
Vendeur : Sell Books, Elland, YORKS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
paperback. Etat : Good. Our good condition books are generally good for reading but not for gifting or collecting. They could have imperfections such as creasing, fanning, inscriptions, margin notes, yellowing, staining on edge or cover or pages, bumps, scuffs, etc etc (sometimes multiple of these). It's a wide category that encompasses anything that isn't almost-new down to anything that is slightly better than poor. We would NOT recommend gifting Good books - these should be considered reading copies. Our books are dispatched from a Yorkshire former cotton mill. We list via barcode/ISBN so please note that the images are stock images and may not be the exact copy you receive, furthermore the details about edition and year might not be accurate as many publishers reuse the same ISBN for multiple editions and as we simply scan a barcode or enter an ISBN we do not check the validity of the edition data when listing. If you're looking for an exact edition please don't order (at least not without checking with us first, although we don't always have time to check). We aim to dispatch prompty, the service used will depend on order value and book size. We can ship to most countries, see our shipping policies. Payment is via Abe only. N° de réf. du vendeur mon0000132719
Acheter D'occasion
EUR 132,21
Expédition à EUR 14,20
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 1 disponible(s)