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Synopsis
Large and small companies are discovering they must find their "niche" - those customers whose needs their competitors have overlooked - in order to increase sales and profits. "Making Niche Marketing Work" offers tested strategies to help companies pinpoint new opportunities and then position their products or services to meet customers' needs more closely. This hands-on guide shows how to gain and sustain competitive advantages by turning market shifts into marketing opportunities; building a niche marketing database; mining for niches in unexpected places; differentiating products and services from the competition's; obtaining and maintaining funding; dealing with production distribution, planning, personnel, advertising and selling; and getting potential users to try a product.
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Making Niche Marketing Work: How to Grow Bigger by Acting Smaller
Edité par
McGraw-Hill, 1992
ISBN 10 : 0070379718
ISBN 13 : 9780070379718
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Making Niche Marketing Work: How to Grow Bigger by Acting Smaller
Edité par
McGraw-Hill, 1992
ISBN 10 : 0070379718
ISBN 13 : 9780070379718
Ancien ou d'occasion
Paperback
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Paperback. Etat : Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G0070379718I5N00
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Making Niche Marketing Work: How to Grow Bigger by Acting Smaller
Edité par
McGraw-Hill, 1992
ISBN 10 : 0070379718
ISBN 13 : 9780070379718
Ancien ou d'occasion
Paperback
Vendeur : Robinson Street Books, IOBA, Binghamton, NY, Etats-Unis
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Making Niche Marketing Work: How to Grow Bigger by Acting Smaller
Edité par
McGraw-Hill, Inc., New York, 1991
ISBN 10 : 0070379718
ISBN 13 : 9780070379718
Ancien ou d'occasion
Trade Paperback
Vendeur : Aspen Book Co., Denver, CO, Etats-Unis
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Trade Paperback. Etat : Good. First McGraw-Hill paperback edition. This trade paperback is in good condition, with the cover showing minor signs of wear, including slight edge and corner creases. The binding remains intact, and the pages are clean and free from any inscriptions or library markings. No dust jacket is present, as typical for paperbacks. unknown (no dust jacket visible). N° de réf. du vendeur A5-B2-SAL-KME-0335
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Making Niche Marketing Work: How to Grow Bigger by Acting Smaller
Edité par
McGraw-Hill Inc.,US, 1992
ISBN 10 : 0070379718
ISBN 13 : 9780070379718
Ancien ou d'occasion
paperback
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