Consumer Behavior: Concepts and Applications - Couverture rigide

Loudon, David ; Della Bitta, Albert

9780070387676: Consumer Behavior: Concepts and Applications

Couverture rigide

ISBN 10 : 0070387672 ISBN 13 : 9780070387676

Editeur : McGraw-Hill Professional, 1992

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This text is written as an introduction to consumer behavior for the upper-level marketing student, and yet is comprehensive and challenging enough to be used at both the graduate and undergraduate levels. The pedagogical elements of the text include a list of learning objectives and opening vignettes at the start of each chapter; Managerial Reflections; Discussion Topics; Projects; and end notes.

Les informations fournies dans la section � Synopsis � peuvent faire r�f�rence � une autre �dition de ce titre.

� propos des auteurs

Northeast Louisiana University

University of Rhode Island-Kingston

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.

�diteur: McGraw-Hill Professional
Date d'�dition: 1992
Langue: anglais
ISBN 10: 0070387672
ISBN 13: 9780070387676
Reliure: Reli�
Num�ro d'�dition: 4
Nombre de pages: 788
Coordonn�es du fabricant: non disponible
Personne responsable: non disponible

Autres �ditions populaires du m�me titre

9780071125116: Consumer Behaviour: Concepts and Applications

Edition pr�sent�e

ISBN 10 : 0071125116 ISBN 13 : 9780071125116
Editeur : McGraw-Hill Education (ISE Editi..., 1993
Couverture souple

McGraw-Hill Inc.,US, 1984 (Couverture souple)

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Consumer Behavior: Concepts and Applications (McGraw-Hill Series in Marketing)

Loudon, David L.,Della Bitta, Albert J.

Edit� par McGraw-Hill College, 1993

ISBN 10 : 0070387672 ISBN 13 : 9780070387676

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Consumer Behavior: Concepts and Applications (McGraw-Hill Series in Marketing)

David L. Loudon; Albert J. Della Bitta

Edit� par McGraw-Hill College, 1993

ISBN 10 : 0070387672 ISBN 13 : 9780070387676

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Consumer Behavior: Concepts and Applications (McGraw-Hill Series in Marketing)

David L. Loudon; Albert J. Della Bitta

Edit� par McGraw-Hill College, 1993

ISBN 10 : 0070387672 ISBN 13 : 9780070387676

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Consumer Behavior: Concepts and Applications (McGraw-Hill Series in Marketing)

David L. Loudon; Albert J. Della Bitta

Edit� par McGraw-Hill College, 1993

ISBN 10 : 0070387672 ISBN 13 : 9780070387676

Ancien ou d'occasion Couverture rigide

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Consumer Behavior: Concepts and Applications (McGraw-Hill Series in Marketing)

Loudon, David L.; Della Bitta, Albert J.

Edit� par McGraw-Hill College, 1993

ISBN 10 : 0070387672 ISBN 13 : 9780070387676

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Consumer Behavior : Concepts and Applications

Loudon, David L., Della Britta, Albert J.

Edit� par McGraw-Hill Companies, The, 1992

ISBN 10 : 0070387672 ISBN 13 : 9780070387676

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Consumer Behavior: Concepts and Applications (McGraw-Hill Series in Marketing)

Loudon, D L Bitta, A J D

Edit� par McGraw-Hill, 1993

ISBN 10 : 0070387672 ISBN 13 : 9780070387676

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Consumer Behavior: Concepts and Applications (Mcgraw-Hill Series in Marketing)

Loudon, D.L. and Della Bitta, A.J.

Edit� par Mcgraw-Hill Education, 1993

ISBN 10 : 0070387672 ISBN 13 : 9780070387676

Ancien ou d'occasion Couverture rigide

Vendeur : Anybook.com, Lincoln, Royaume-Uni

�valuation du vendeur 5 sur 5 �toiles

Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1700grams, ISBN:9780070387676. N� de r�f. du vendeur 8490007

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