This text is written as an introduction to consumer behavior for the upper-level marketing student, and yet is comprehensive and challenging enough to be used at both the graduate and undergraduate levels. The pedagogical elements of the text include a list of learning objectives and opening vignettes at the start of each chapter; Managerial Reflections; Discussion Topics; Projects; and end notes.
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Northeast Louisiana University
University of Rhode Island-Kingston
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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