Pricing: Making Profitable Decisions - Couverture rigide

Monroe, K.B.

 
9780070427822: Pricing: Making Profitable Decisions

Synopsis

By combining economic and marketing principles with accountancy and finance information this major new book provides everything you need to know about pricing. Including: quantity discounts, cash discounts, price deals, legal implications of discounting, as well as important new developments such as price bundling, service pricing, pricing research methods, value analysis and provides alternatives for pricing within legal and corporate constraints

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