Web Commerce Technology Handbook - Couverture souple

Minoli, Daniel

Couverture souple

ISBN 10 : 0070429782 ISBN 13 : 9780070429789

Editeur : McGraw-Hill Professional, 1997

Synopsis

While books on marketing and advertising on the Internet abound, practical technical guidance is scarce. This is the first book to provide businesses and entrepreneurs with hands-on, technical advice on building a successful Internet commerce center. Covering all of the vital enabling technology in depth, Internet Commerce explores the four revenue models currently in use: Direct sales and marketing of goods and services; sales of advertising space; charging fees for the content accessible through Web sites; and charging fees for online transactions, searches, or links. The book also discusses technical limitations of electronic commerce over today's Internet, and describes successful applications.

A propos du livre

À propos de l?auteur

Daniel Minoli is CTO of a Wi-Fi startup. Previously a principal of the Infoport Group, product development consultants to the telecom industry, he has had a distinguished career at Lucent Technologies and AT&T. Dan is a prolific author. He also teaches at Stevens Institute of Technology and New York University.

Détails de l'édition

• Éditeur: McGraw-Hill Professional
• Date d'édition: 1997
• Langue: anglais
• ISBN 10: 0070429782
• ISBN 13: 9780070429789
• Reliure: Broché
• Nombre de pages: 528
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible