Articles liés à Web Commerce Technology Handbook

Web Commerce Technology Handbook - Couverture souple

Minoli, Daniel

 
9780070429789: Web Commerce Technology Handbook
Couverture souple
ISBN 10 : 0070429782 ISBN 13 : 9780070429789
Editeur : McGraw-Hill Professional, 1997

Synopsis

While books on marketing and advertising on the Internet abound, practical technical guidance is scarce. This is the first book to provide businesses and entrepreneurs with hands-on, technical advice on building a successful Internet commerce center. Covering all of the vital enabling technology in depth, Internet Commerce explores the four revenue models currently in use: Direct sales and marketing of goods and services; sales of advertising space; charging fees for the content accessible through Web sites; and charging fees for online transactions, searches, or links. The book also discusses technical limitations of electronic commerce over today's Internet, and describes successful applications.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Daniel Minoli is CTO of a Wi-Fi startup. Previously a principal of the Infoport Group, product development consultants to the telecom industry, he has had a distinguished career at Lucent Technologies and AT&T. Dan is a prolific author. He also teaches at Stevens Institute of Technology and New York University.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
McGraw-Hill Professional
Date d'édition
1997
Langue
anglais
ISBN 10 
0070429782
ISBN 13 
9780070429789
Reliure
Broché
Nombre de pages
528
Coordonnées du fabricant
non disponible
Personne responsable
non disponible