Product Planning and Management: Designing and Delivering Value - Couverture rigide

Moore, William; Pessemier, Edgar A.; Pessimier, Edgar A.

 
9780070430464: Product Planning and Management: Designing and Delivering Value
Couverture rigide
ISBN 10 : 0070430462 ISBN 13 : 9780070430464
Editeur : McGraw-Hill Inc.,US, 1993

Synopsis

For courses in marketing or product management, this text examines the analytical, decision-making and planning concepts and tools available to market, product and brand managers. Issues covered include product policy, new product development and line modification. It describes the similarities, within the marketing plan, between the development of new products and the management of existing programmes, covering the strategies that underlie both, and teaches the strategic approach a product manager takes in integrating value-creation with market planning. MARMIX, an interactive computer program, allows the reader to test models used in the text and to analyze new product problems.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
McGraw-Hill Inc.,US
Date d'édition
1993
Langue
anglais
ISBN 10 
0070430462
ISBN 13 
9780070430464
Reliure
Relié
Nombre de pages
542
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780071127400: Product Planning Management: Designing and Delivering Value

Edition présentée

ISBN 10 :  0071127402 ISBN 13 :  9780071127400
Editeur : McGraw-Hill Education (ISE Editi..., 1993
Couverture souple