The Direct Marketing Handbook - Couverture rigide

Nash, Edward L.

Couverture rigide

ISBN 10 : 0070460272 ISBN 13 : 9780070460270

Editeur : McGraw-Hill Inc.,US, 1991

Synopsis

This guide gives users swifter access and wider coverage of the proven strategies, techniques, and insights of the field's leading lights: Jo-Von Tucker on catalogue marketing; Lee Epstein on postal regulation; Stan Fenvessey on fulfillment planning; and Joan Throckmorton on creative methods, to name just a few. "The Direct Marketing Handook" is a detailed treatment of every important DM process: planning, creative, media, budgeting, production, and final execution and applications. It reveals trade tricks such as devising marketing plans, mailing-list selection, fulfillment, choosing alternative media and response devices. And it explores a host of new topics, such as database compilation and applications, to see what works, what doesn't, and why in this field. Here is a hands-on desk reference that ad managers, marketing directors, product managers, and company executives can consult with confidence to solve problems and meet their objectives.

Détails de l'édition

• Éditeur: McGraw-Hill Inc.,US
• Date d'édition: 1991
• Langue: anglais
• ISBN 10: 0070460272
• ISBN 13: 9780070460270
• Reliure: Relié
• Numéro d'édition: 2
• Nombre de pages: 827
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible