Direct Marketing: Strategy, Planning, Execution - Couverture rigide

Nash, Edward L.

Couverture rigide

ISBN 10 : 0070460329 ISBN 13 : 9780070460324

Editeur : McGraw Hill Higher Education, 1995

Synopsis

Shows marketing managers in every business area how to maximize results with direct marketing methods. This edition provides information on: database marketing, list management, infomercials, post-mail and predictive research, packaged goods, computer systems, catalogues and budget planning.

A propos du livre

À propos de l?auteur

Edward L. Nash heads up Team Nash Inc., direct marketing consulting and creative firm based in New York City handling Internet, direct marketing and database clients in the U.S. and five other countries. He also teaches direct marketing at New York University and Virginia Commonwealth University. Prior to forming Team Nash, he was Executive Vice President of Bozell Worldwide, Inc., where he oversaw the strategic development of U.S. global direct marketing programs. Ed began his career as a copywriter and has been marketing Vice President for LaSalle Extension University, President of Capitol Record Club, Executive Vice President of Rapp Collins, and President/CEO of BBDO Direct, which he founded and ran for five years. He is the author of Database Marketing: The Ultimate Selling Tool and editor-in-chief of The Direct Marketing Handbook, both published by McGraw-Hill.

Détails de l'édition

• Éditeur: McGraw Hill Higher Education
• Date d'édition: 1995
• Langue: anglais
• ISBN 10: 0070460329
• ISBN 13: 9780070460324
• Reliure: Relié
• Numéro d'édition: 3
• Nombre de pages: 480
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible