The Psychology of Judgment and Decision Making - Couverture souple

Plous, Scott

 
9780070504776: The Psychology of Judgment and Decision Making

Synopsis

Highlighting the role of psychological experimentation, THE PSYCHOLOGY OF JUDGMENT AND DECISION MAKING is an informative and engaging introduction to the field written in a style that is equally accessible to the introductory psychology student, the lay person, or the professional. A unique feature of this volume is the Reader Survey which readers are to complete before beginning the book. The questions in the Reader Survey are drawn from many of the studies discussed throughout the book, allowing readers to compare their answers with the responses given by people in the original studies. This title is part of The McGraw-Hill Series in Social Psychology.

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Revue de presse

``Contains a wonderful selection of the classic studies on psychology.'' (Journal of Marketing 1994-07-01)

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Autres éditions populaires du même titre

9780877229131: The Psychology of Judgment and Decision Making

Edition présentée

ISBN 10 :  0877229139 ISBN 13 :  9780877229131
Editeur : Temple University Press,U.S., 1993
Couverture rigide