Business Today - Couverture rigide

Rachman, David J.; Etc.; Mescon, Michael H.; Bovee, Courtland; Thill, John

Couverture rigide

ISBN 10 : 0070517568 ISBN 13 : 9780070517561

Editeur : McGraw-Hill Inc.,US, 1996

Synopsis

In this text, students not only read about business, they experience it firsthand in every chapter through a variety of highly involving activities that no other textbook can match. Students appreciate its up-to-date real-life examples, its carefully integrated in-depth coverage, its lively conversational writing style, and its eye-opening contemporary graphics. With its video exercises, integration of international examples throughout the book, coverage of current events, exploration of ethical issues, and activities that foster critical thinking, this book conveys the excitement and flavour of business better than any other textbook. Each chapter begins with "On the job: facing a business challenge", a vignette that attracts students' interest by vividly portraying a problem faced by a real business-person. Each chapter ends with "On the job: meeting a business challenge", a simulation which expands on the chapter-opening vignette and asks students to solve the challenge by applying principles in the text and selecting the best alternatives from the choices offered.

A propos du livre

Présentation de l'éditeur

For Introduction to Business courses.

This book presents a wealth of current information about business while allowing readers to experience it firsthand through involving activities. Students will appreciate the book's up-to-date, real-life examples, carefully integrated in-depth coverage, and lively conversational writing style. Literally millions of students have learned about business from Business Today and this edition continues its respected tradition of excellence.

Détails de l'édition

• Éditeur: McGraw-Hill Inc.,US
• Date d'édition: 1996
• Langue: anglais
• ISBN 10: 0070517568
• ISBN 13: 9780070517561
• Reliure: Relié
• Nombre de pages: 800
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible