This guide is intended to be of use to marketers and advertisers in manufacturing, service firms, retail and direct marketing. It demonstrates how to: examine and maximize every step in the marketing process; reach customers directly; and seize competitive advantage.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Stan Rapp (Ridgefield, CT) is chairman an CEO of McCann Relationship Marketing, Worldwide, (MRM, Worldwide) a global consulting firm with offices in 30 countries.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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