Provides an approach incorporating both business and technical aspects of a telecommunications operation. The text features extensive coverage of American and international media management issues, as well as profiles of multinational media corporations and their operations in the USA and abroad.
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Barry L. Sherman is Lambdin Kay Professor and Director of the George Foster Peabody Awards at the Grady College of Journalism and Mass Communication, University of Georgia. Chairman of the Department and Associate Director of the Peabody Awards from 1986 to 1991, he was founding Director of the Dowden Center for Telecommunication Studies. In 1995, he was named Frank Stanton Fellow by the International Radio & Television Society in recognition of outstanding contributions to electronic media education. He has also been a Fellow at the National Cable Television Center and Museum in Denver and the Freedom Forum Media Studies Center in New York. A graduate of Queens College, the City University of Anew York (B.A.., 1974; M.A., 1975), and Penn State (Ph.D., 1979) Dr. Sherman teaches and conducts research in the areas of broadcast and cable management and audience behavior. His research and consulting clients have included CapCities/ABC, The Canadian Broadcasting Company, the National Association of broadcasters, Paragon, among others. He writings have appeared in a variety of professional and trade publications, including Journal of Communication, Journal of Broadcasting and Electronic Media, Communication Education, Journalism Quarterly, and Channels.
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Vendeur : Black Sun Compass, Wilson, NC, Etats-Unis
Hardcover. Etat : As New. 2nd Edition. Basic shelf wear. N° de réf. du vendeur 002195
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Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Etat : Very Good. 2nd Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur 40873523-75
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Vendeur : Bay State Book Company, North Smithfield, RI, Etats-Unis
Etat : good. The book is in good condition with all pages and cover intact, including the dust jacket if originally issued. The spine may show light wear. Pages may contain some notes or highlighting, and there might be a "From the library of" label. Boxed set packaging, shrink wrap, or included media like CDs may be missing. N° de réf. du vendeur BSM.18CFY
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Vendeur : Goodwill of Central and Coastal Virginia, Richmond, VA, Etats-Unis
Etat : acceptable. N° de réf. du vendeur CCVV.0070566984.A
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