The New Positioning: The Latest on the World's #1 Business Strategy - Couverture rigide

Trout, Jack; Rivkin, Steve; Riukin, Steve

 
9780070652910: The New Positioning: The Latest on the World's #1 Business Strategy

Synopsis

By the author of "Positioning", this text has been updated with new examples and Jack Trout's new perspectives on the "battle" for the consumer's mind.

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