The New Positioning: The Latest on the World's #1 Business Strategy - Couverture souple

Trout, Jack

 
9780070653283: The New Positioning: The Latest on the World's #1 Business Strategy

Synopsis

In the same right-to-the-point, no-nonsense style that was a hallmark of "Positioning", this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Jack Trout (Greenwich, CT) is Chairman of Trout & Partners. Authors of numerous best-sellers, Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists. Their books have been translated into 19 languages worldwide.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.