International Business: Firm and Environment - Couverture souple

Rugman, Alan M.; Etc.

Couverture souple

ISBN 10 : 0070665648 ISBN 13 : 9780070665644

Editeur : McGraw-Hill Inc.,US, 1986

A propos du livre

Quatrième de couverture

The third edition of this established and highly respected text has been carefully revised to reflect even more clearly the core realities of international business today �?? the dominance of the �??triad�?? (the EU, US and Japan), strategic management thinking, and the activities of multinational enterprises. At the same time, the authors provide a key window to the future of IB, focusing on emerging economies (China, Eastern Europe, South Africa and South America), small and medium-sized enterprises, the internet, and the role played by societal factors such as culture, ethics, �??green�?? strategies and corporate responsibility.

Key features of this edition

• Comprehensive and balanced coverage of the �??triad�?? as the unifying framework in which international business predominantly operates.
• Expanded coverage of China, Brazil, Chile, Africa, Asia and other emerging nations.
• 40 brand new and 60 fully updated cases provide a fantastic underpinning and real-world illustration of the principal players and themes in IB today
• A student-friendly and carefully designed pedagogical support structure (including chapter objectives, active learning cases, international business strategies in action, real cases with review and discussion questions) that brings the subject to life and helps students grasp the principal issues
• Superb 4-colour design and artwork
• Totally new material on dot.coms, small businesses, supply chain management, B2B, ethics, NGOs and environmental regulations.

A fantastic new support package including:

• new Student CD-ROM including learning interactivities, video clips and extra cases with questions and automatic feedback
• myCompanionWebsite online resources at www.booksites.net/rugman including weblinks, interctive multiple-choice questions, video and internet interactivities, learning objectives
• For information on lecturer support materials, please see pages xxxx in the book

Go to www.booksites.net/rugman to view your cutomisable  myCompanionWebsite online teaching and learning resources and syllabus manager.

What lecturers say:

"Their balanced coverage of European, North American, and Asian firms and operations, as well as both the manufacturing and service sectors, is unmatched in competitive offerings. The relevance, depth, and vitality of this highly readable text will surely set the new standard by which those texts that follow will be measured. "
Carol A. Howard, Oklahoma City University

"This book provides a comprehensive, coherent and intelligent account ofthe complexities of International Business �?� with the most balanced coverage of global regional differences of any text book I know."
Dr Simon Collinson, Warwick Business School

"This is an exciting, topical and challenging text combining theory withpractice in an outstandingly effective way".
Professor Sid Gray, University of New South Wales

Alan M. Rugman -  Professor of International Business and L. Leslie Waters Chair of International Business, Indiana University and Thames Water Fellow In Strategic Management at the University of Oxford Richard M. Hodgetts - Professor of Management, Florida International University

Quatrième de couverture

Outsourcing. Emerging economies. Environmental impacts. These are just three of the many key issues currently facing international businesses, which are all examined in the fourth edition of this well-respected textbook.

 

Taking a regional approach, the text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies – the EU, the US and Japan – as well as emerging markets, such as Brazil, India and China, of world trade. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business. The result is an engaging and comprehensive account of the realities of international business today.

 

The text will be invaluable for anyone studying international business as part of a degree programme and aiming to attain a confident and thorough understanding of the subject.

 

 

Key features include:

 

• 100 up-to-date cases on organizations such as Sony, Amazon, Carrefour and Kodak
• Detailed exploration of culture, corporate responsibility and the natural environment
• Specific coverage of key geographical regions of international business
• Analysis of the environment and firm provides central strategic focus
• Interactive teaching and learning resources including animation and video at www.pearsoned.co.uk/rugman

 

 

"This excellent text provides a focused, comprehensive and relevant coverage of contemporary international business. Theory and practice are combined, making a highly readable text, and its wealth of case material make it a text that students should find both stimulating and challenging."

Jean Barclay, Sheffield Hallam University

 

"Professor Rugman brings his diverse and knowledgeable background to this highly successful textbook, making it the most practical, interesting and current international business management text available."

Marcel Kohler, University of KwaZulu-Natal

 

 

"The book is well written, richly illustrated with real-life cases and gives an excellent overview of the field. The many examples are a good help in understanding the theories presented. The fourth edition particularly addresses a number of topics that are often overlooked, or underestimated, in other international business publications."

 

Dr Matthijs Wolters, Vrije Universiteit Amsterdam

 

 

Alan M. Rugman is Professor of International Business and L. Leslie Waters Chair in International Business, Indiana University and Associate Fellow at Templeton College, University of Oxford.

 

Simon Collinson is Senior Lecturer in International Business at Warwick Business School, the University of Warwick.

Détails de l'édition

• Éditeur: McGraw-Hill Inc.,US
• Date d'édition: 1986
• Langue: anglais
• ISBN 10: 0070665648
• ISBN 13: 9780070665644
• Reliure: Broché
• Nombre de pages: 458
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible