Design for Effective Selling Space - Couverture rigide

Weishar, Joseph

 
9780070691100: Design for Effective Selling Space
Couverture rigide
ISBN 10 : 007069110X ISBN 13 : 9780070691100
Editeur : McGraw-Hill Inc.,US, 1992

Synopsis

This book describes both "seen" and "unseen" cues and how retailers can fashion their floor space to capitalize on these cues. Included are detailed discussions and examples of: customer expectations and how they are formed; psychological factors; quality and image style; store imagery; shopping patterns and design factors; traffic flow; adaptability, capacity and in-store factors; presentation display; and workshops for in-store personnel. Each chapter includes photographic examples, charts, checklists, and illustrations on retail design and how to improve it.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
McGraw-Hill Inc.,US
Date d'édition
1992
Langue
anglais
ISBN 10 
007069110X
ISBN 13 
9780070691100
Reliure
Relié
Nombre de pages
176
Coordonnées du fabricant
non disponible
Personne responsable
non disponible