Articles liés à International Trade and Competition: Cases and Notes...

International Trade and Competition: Cases and Notes in Strategy and Management - Couverture rigide

Yoffie, David B.

 
9780070722767: International Trade and Competition: Cases and Notes in Strategy and Management

Synopsis

Examines how the theory of international trade matters to firms, versus governments or nations. Using in-depth cases from a manager's perspective, this book examines the role of country characteristics, government policies and information flows in building a firm's international position.

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