International Trade and Competition: Cases and Notes in Strategy and Management - Couverture souple

Yoffie, David B.; Gomes-Casseres, Benjamin

Couverture souple

ISBN 10 : 0070723001 ISBN 13 : 9780070723009

Editeur : McGraw-Hill Inc.,US, 2012

Synopsis

This collection of case studies, comprised entirely of Harvard Business School cases, develops a conceptual framework for students of management that should improve their ability to compete internationally. Its cross-disciplinary approach integrates coverage of international economics, business strategy, government policy, global politics, economic theory and industrial policy in order to provide a practical yet sophisticated framework for managing international competition. The work explores the chief sources of international competitive advantage available to firms - country environments, government policies and firm capabilities - and provides students with an understanding of key institutions and regulations of international commerce, such as the GATT and US trade law. In this edition, 15 of the 30 cases are new. They address such topics as the emergence of global competition, the role of cross-border alliances, the rise of regional free-trade areas and the impact of industrial policy. They also focus more on non-American firms, with detailed material on foreign country conditions and government policies.

Détails de l'édition

• Éditeur: McGraw-Hill Inc.,US
• Date d'édition: 2012
• Langue: anglais
• ISBN 10: 0070723001
• ISBN 13: 9780070723009
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 574
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible