Marketing Management: Strategies and Programs - Couverture souple

Guiltinan, Joseph; Paul, Gordon W.

Couverture souple

ISBN 10 : 0071008314 ISBN 13 : 9780071008310

Editeur : McGraw-Hill Education (ISE Editions), 1991

Synopsis

This text focuses on the middle management marketing decisions students are most likely to encounter in their careers. The text emphasizes fundamental processes to help students develop the ability to apply marketing theories and concepts to decision-making situations. The new fifth edition adds a new chapter on competitive analysis, a new appendix on source of marketing information and integrates international dimensions throughout.

Détails de l'édition

• Éditeur: McGraw-Hill Education (ISE Editions)
• Date d'édition: 1991
• Langue: anglais
• ISBN 10: 0071008314
• ISBN 13: 9780071008310
• Reliure: Broché
• Numéro d'édition: 4
• Nombre de pages: 480
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible