Essentials of Marketing Management - Couverture souple

Marshall, Greg W.; Johnston, Mark W

Couverture souple

ISBN 10 : 0071082026 ISBN 13 : 9780071082020

Editeur : McGraw-Hill Higher Education, 2010

Synopsis

New, ship fast, delivered in 5 days No PO Box.

A propos du livre

Présentation de l'éditeur :

This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format. Marshall/Johnston’s Essentials of Marketing Management has taken great effort to represent marketing management the way it is actually practiced in successful organisations today. In our view, leading and managing the aspects of marketing to improve individual, unit, and organisational performance— marketing management— is a core business activity. Its relevance is not limited to just marketing departments or marketing majors. And business students of all backgrounds should appreciate the impact of effective marketing management on their own professional careers as well on as the overall success of their organisations. Bottom line, the ability to do great marketing management is relevant to everyone in a firm.

Biographie de l'auteur :

Greg W. Marshall, Rollins College
Mark W. Johnston, Rollins College

À propos de cette édition

• Éditeur: McGraw-Hill Higher Education
• Date d'édition: 2010
• ISBN 10: 0071082026
• ISBN 13: 9780071082020
• Reliure: Broché
• Nombre de pages: 416