Crafting and Executing Strategy: Text and Readings - Couverture souple

Thompson Jr., Arthur A.; Strickland, Alonzo J.; Gamble, John

Couverture souple

ISBN 10 : 0071112049 ISBN 13 : 9780071112048

Editeur : McGraw Hill Higher Education, 2004

Synopsis

This book has always included the most recent research in strategy in a way that students can understand and apply to business cases and problems. In addition, it offers more coverage of strategy implementation than most other texts, which many instructors think is critical if students are to understand the "how" and not just the "what" and "why." The coverage of Michael Porter's classic 5-forces model is clearer and more detailed than in other texts, according to reviewers. With this edition the market leader looks better than ever before, offering a new 4-colour design, improved writing style and two new chapters on global and e-commerce strategy.

Détails de l'édition

• Éditeur: McGraw Hill Higher Education
• Date d'édition: 2004
• Langue: anglais
• ISBN 10: 0071112049
• ISBN 13: 9780071112048
• Reliure: Broché
• Nombre de pages: 640
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible