Corporate Information Strategy and Management: The Challenges of Managing in a Network Economy - Couverture rigide

Applegate, Lynda; Mcfarlan, F. Warren

Couverture rigide

ISBN 10 : 0071122915 ISBN 13 : 9780071122917

Editeur : McGraw-Hill Professional, 2002

Synopsis

Corporate Information Strategy and Management: The Challenges of Managing in the Internet Age, 6/E is written for students and managers who desire an overview of contemporary information systems technology (IT) management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the reader’s experience with IT, but it is assumed that the reader has some course work or work experience in administration or management. It is a paperback derivative product that contains the same text portion found in Corporate Information Strategy and Management: Text and Cases, 6/e, but without the Harvard cases.

A propos du livre

À propos des auteurs

The Henry R Byers Professor of Business Administration at Harvard Business School, teaching courses in entrepreneurial management and business policy and strategy.

The Albert H Gordon Professor of Business Administration Emeritus ar Harvard Business School. He played an important role in introducing Management Information Systems to HBS in 1962.

Détails de l'édition

• Éditeur: McGraw-Hill Professional
• Date d'édition: 2002
• Langue: anglais
• ISBN 10: 0071122915
• ISBN 13: 9780071122917
• Reliure: Relié
• Numéro d'édition: 6
• Nombre de pages: 360
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible