Corporate Information Strategy and Management: Text and Cases - Couverture souple

Applegate, Lynda; Mcfarlan, F. Warren

Couverture souple

ISBN 10 : 0071122923 ISBN 13 : 9780071122924

Editeur : McGraw-Hill Professional, 2002

Synopsis

Corporate Information Strategy and Management: Text and Cases 6/e by Applegate, Austin and McFarlan is written for students and managers who desire an overview of contemporary information systems technology (IT) management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the reader’s experience with IT, but it is assumed that the reader has some course work or work experience in administration or management. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.

A propos du livre

À propos des auteurs

The Henry R Byers Professor of Business Administration at Harvard Business School, teaching courses in entrepreneurial management and business policy and strategy.

The Albert H Gordon Professor of Business Administration Emeritus ar Harvard Business School. He played an important role in introducing Management Information Systems to HBS in 1962.

Détails de l'édition

• Éditeur: McGraw-Hill Professional
• Date d'édition: 2002
• Langue: anglais
• ISBN 10: 0071122923
• ISBN 13: 9780071122924
• Reliure: Broché
• Numéro d'édition: 6
• Nombre de pages: 736
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible