Articles liés à Introduction to e-Commerce

Introduction to e-Commerce - Couverture souple

Rayport, Jeffrey; Jaworski, Bernard

 
9780071124928: Introduction to e-Commerce

Synopsis

This text offers a foundation in conducting business in the New Economy. It focuses on what a manager needs to know about Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues and capital infrastructure in order to make effective decisions.

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