Management Information Systems - Couverture souple

Kroenke, David M.; Hatch, Richard

Couverture souple

ISBN 10 : 0071134220 ISBN 13 : 9780071134224

Editeur : McGraw-Hill Publishing Co., 1993

Synopsis

This text is about business, business people, organizations, and how to develop and use Information Systems effectively to meet the goals of those organizations. Building on students' experience and knowledge base from personal MIS to workgroup MIS to enterprise MIS, this text stresses the important role of Information Systems in satisfying business objectives. Realistic examples, minicases, case applications, and thought-provoking review material with projects promote active learning.

A propos du livre

Quatrième de couverture

David M. Kroenke entered the computing profession as a summer intern at Rand Corporation in 1967. Since then, his career has spanned education, industry, consulting, and publishing.

He has taught at Colorado State University, Seattle University, and the University of Washington, where he currently teaches. Over the years he has led dozens of teaching seminars for college professors. In 1991 the International Association of Information Systems names him Computer Educator of the Year.

 

In industry, Kroenke has worked for the U.S. Air Force and Boeing Computer Services, and he was a principal in the startup of three companies. He also was vice president of product marketing and development of the Microrim Corporation and was chief technologist for the database division of Wall Data, Inc. He is the father of the semantic object data model. Kroenke's consulting clients include the IBM Corporation, Microsoft, Computer Sciences Corporation and numerous other companies and organizations.

 

His text Database Processing was first published in 1977 and is now in its tenth edition. He has published many other textbooks, including the classic Business Computer Systems, (1981). More recently he authored Database Concepts, which is in its second edition. An avid sailor, Kroenke also wrote Know Your Boat: The Guide to Everything That Makes Your Boat Work. Kroenke lives in Seattle. He is married and has two children and two grandchildren. 

Présentation de l'éditeur

An engaging introduction to how people use IS to solve business problems.
 
Actively engaging readers in the material through unique guides and relevant business examples, Using MIS emphasizes how knowledge of MIS will help readers become better problem-solvers and business professionals.

The third edition has been revised to incorporate innovations in the ways businesses use IS today, discuss important new technologies, and respond to recent research. 

Détails de l'édition

• Éditeur: McGraw-Hill Publishing Co.
• Date d'édition: 1993
• Langue: anglais
• ISBN 10: 0071134220
• ISBN 13: 9780071134224
• Reliure: Broché
• Numéro d'édition: 3
• Nombre de pages: 800
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible