Articles liés à Public Relations: The Profession and the Practice

Public Relations: The Profession and the Practice - Couverture souple

Aronoff, Craig E.; Baskin, Otis W.; Lattimore, Dan

 
9780071140324: Public Relations: The Profession and the Practice

Synopsis

This text aims to provide an understanding of public relations and a basis for successful practice using experiences of practitioners and theoretical perspectives of scholars. It includes coverage of technological change, diversity and expanding global markets, and their impact on the profession.

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