Business Policy: Text and Cases - Couverture souple

Bower, Joseph; Bartlett, Christopher; Uyterhoeven, Hugo; Walton, Richard

Couverture souple

ISBN 10 : 0071140417 ISBN 13 : 9780071140416

Editeur : McGraw-Hill Education (ISE Editions), 1997

Synopsis

Classic revival of Harvard text and cases for Strategic Management. The eighth edition introduces new text material that builds on two decades of research at Harvard Business School. Important changes include increased emphasis on the work of general managers at all levels of the organization shaping strategy, building international competitiveness through organizational capability, and leveraging short term performance through entrepreneurial leadership.

Détails de l'édition

• Éditeur: McGraw-Hill Education (ISE Editions)
• Date d'édition: 1997
• Langue: anglais
• ISBN 10: 0071140417
• ISBN 13: 9780071140416
• Reliure: Broché
• Nombre de pages: 800
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible