Synopsis
Unlike most marketing management texts that are overly descriptive and repetitious of prior coursework, this brief text focuses on the middle management marketing decisions students are most likely to encounter in their careers. The text emphasizes fundamental processes to help students develop the ability to apply marketing theories and concepts to decision-making situations. A talented new coauthor, Thomas Madden of the University of South Carolina, Columbia, has been added to the team. Discussions of such important areas as market segmentation, quality, customer service, brand equity, sales promotion, direct marketing, and database marketing have been substantially strengthened. The majority of minicases, which conclude each chapter are new and involve current, high-interest subjects.
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Marketing Management - Strategies And Programs
Edité par
McGraw-Hill Book Co., 1997
ISBN 10 : 007114255X
ISBN 13 : 9780071142557
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Vendeur : Book Haven, Wellington, WLG, Nouvelle-Zélande
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Hardback. Etat : Good. Sixth Edition Unlike most marketing management texts that are overly descriptive and repetitious of prior coursework, this brief text focuses on the middle management marketing decisions students are most likely to encounter in their careers. The text emphasizes fundamental processes to help students develop the ability to apply marketing theories and concepts to decision-making situations. A talented new coauthor, Thomas Madden of the University of South Carolina, Columbia, has been added to the team. Discussions of such important areas as market segmentation, quality, customer service, brand equity, sales promotion, direct marketing, and database marketing have been substantially strengthened. The majority of minicases, which conclude each chapter are new and involve current, high-interest subjects. No DJ; heavy. 463 pages. N° de réf. du vendeur 1539216
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Marketing Management: Strategies and Programs
Edité par
McGraw-Hill Book Co Ltd, 1997
ISBN 10 : 007114255X
ISBN 13 : 9780071142557
Neuf
Couverture souple
Vendeur : Basi6 International, Irving, TX, Etats-Unis
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Etat : Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. N° de réf. du vendeur ABEOCT25-284466
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Image d'archives
Marketing Management: Strategies and Programs
Edité par
McGraw-Hill Book Co Ltd, 1997
ISBN 10 : 007114255X
ISBN 13 : 9780071142557
Neuf
Couverture souple
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Brand new book. Fast ship. Please provide full street address as we are not able to ship to P O box address. N° de réf. du vendeur SHAK284466
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Image d'archives
Marketing Management: Strategies and Programs
Edité par
McGraw-Hill, 1997
ISBN 10 : 007114255X
ISBN 13 : 9780071142557
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
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Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780071142557. N° de réf. du vendeur 9533411
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Image d'archives
Marketing Management: Strategies and Programs
Edité par
McGraw-Hill, 1997
ISBN 10 : 007114255X
ISBN 13 : 9780071142557
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780071142557. N° de réf. du vendeur 9533410
Acheter D'occasion
EUR 47
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EUR 14,71
De Royaume-Uni vers Etats-Unis
Quantité disponible : 1 disponible(s)