Articles liés à Marketing Research: An Applied Approach
Synopsis
This work emphasizes the use of market research in managerial decision making. It discusses the market research process and presents a complete market research project from start to finish to show students what market research looks like. The authors deal with technical aspects of market research so that students can apply research procedures to real applications. It includes: examples of international marketing; results of a 1994 survey of marketing research practice; 14 cases including Nestle, Kelloggs, European Alcohol Research Foundation and Cosmopolitan Magazine; and marketing research databases containing results from actual marketing research studies.
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Edition internationale
Marketing Research: An Applied Approach (McGraw-Hill International Editions Series)
Edité par
-, 1996
ISBN 10 : 0071144188
ISBN 13 : 9780071144186
Ancien ou d'occasion
Couverture rigide
Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Very Good. Marketing Research: An Applied Approach (McGraw-Hill International Editions Series) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780071144186
Acheter D'occasion
EUR 8,47
Expédition à EUR 4,81
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Quantité disponible : 2 disponible(s)
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Marketing Research: An Applied Approach (McGraw-Hill International Editions Series)
Edité par
- -, 1996
ISBN 10 : 0071144188
ISBN 13 : 9780071144186
Ancien ou d'occasion
Couverture rigide
Vendeur : Bahamut Media, Reading, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780071144186
Acheter D'occasion
EUR 8,47
Expédition à EUR 8,14
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 2 disponible(s)
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Marketing Research: An Applied Approach (5th Edition)
Edité par
McGraw-Hill, 1996
ISBN 10 : 0071144188
ISBN 13 : 9780071144186
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1400grams, ISBN:9780071144186. N° de réf. du vendeur 9193463
Acheter D'occasion
EUR 12,07
Expédition à EUR 15,86
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 1 disponible(s)
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Marketing Research: An Applied Approach (McGraw-Hill International Editions)
Edité par
McGraw-Hill Education (ISE Editions), 1996
ISBN 10 : 0071144188
ISBN 13 : 9780071144186
Ancien ou d'occasion
Paperback
Vendeur : Book Express (NZ), Shannon, Nouvelle-Zélande
Évaluation du vendeur 4 sur 5 étoiles
Paperback. Etat : Good. 880 pages. Cover worn and curled. Includes 3 1/2 inch floppy !!This work emphasizes the use of market research in managerial decision making . It discusses the market research process and presents a complete market resear ch project from start to finish to show students what market research looks like . The authors deal with technical aspects of market research so that students ca n apply research procedures to real applications. It includes: examples of inter national marketing; results of a 1994 survey of marketing research practice; 14 cases including Nestle, Kelloggs, European Alcohol Research Foundation and Cosmo politan Magazine; and marketing research databases containing results from actua l marketing research studies. N° de réf. du vendeur 623o
Acheter D'occasion
EUR 3,68
Expédition à EUR 26,60
Expédition depuis Nouvelle-Zélande vers Etats-Unis
Expédition depuis Nouvelle-Zélande vers Etats-Unis
Quantité disponible : 1 disponible(s)
Image fournie par le vendeur
Marketing Research: An Applied Approach (McGraw-Hill International Editions)
Edité par
McGraw-Hill Education (ISE Editions), 1996
ISBN 10 : 0071144188
ISBN 13 : 9780071144186
Ancien ou d'occasion
Couverture rigide
Vendeur : Goodwill of Silicon Valley, SAN JOSE, CA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : good. Supports Goodwill of Silicon Valley job training programs. The cover and pages are in Good condition! Any other included accessories are also in Good condition showing use. Use can include some highlighting and writing, page and cover creases as well as other types visible wear. N° de réf. du vendeur GWSVV.0071144188.G
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EUR 28,74
Expédition à EUR 3,42
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)