Articles liés à Marketing Research: An Applied Approach
Synopsis
This work emphasizes the use of market research in managerial decision making. It discusses the market research process and presents a complete market research project from start to finish to show students what market research looks like. The authors deal with technical aspects of market research so that students can apply research procedures to real applications. It includes: examples of international marketing; results of a 1994 survey of marketing research practice; 14 cases including Nestle, Kelloggs, European Alcohol Research Foundation and Cosmopolitan Magazine; and marketing research databases containing results from actual marketing research studies.
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Edition internationale
Marketing Research: An Applied Approach (McGraw-Hill International Editions Series)
Edité par
-, 1996
ISBN 10 : 0071144188
ISBN 13 : 9780071144186
Ancien ou d'occasion
Couverture rigide
Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
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Hardcover. Etat : Very Good. Marketing Research: An Applied Approach (McGraw-Hill International Editions Series) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780071144186
Quantité disponible : 1 disponible(s)
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Marketing Research: An Applied Approach (McGraw-Hill International Editions Series)
Edité par
- -, 1996
ISBN 10 : 0071144188
ISBN 13 : 9780071144186
Ancien ou d'occasion
Couverture rigide
Vendeur : Bahamut Media, Reading, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780071144186
Quantité disponible : 1 disponible(s)
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Marketing Research : An Applied Approach
Edité par
McGraw-Hill Education, 1995
ISBN 10 : 0071144188
ISBN 13 : 9780071144186
Ancien ou d'occasion
Couverture rigide
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 52285973-20
Quantité disponible : 1 disponible(s)
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Marketing Research: An Applied Approach
Edité par
McGraw-Hill Education (ISE Editions), 1996
ISBN 10 : 0071144188
ISBN 13 : 9780071144186
Ancien ou d'occasion
Couverture rigide
Vendeur : Ammareal, Morangis, France
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Très bon. Ancien livre de bibliothèque. Petite(s) trace(s) de pliure sur la couverture. Edition 1996. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Slightly creased cover. Edition 1996. Ammareal gives back up to 15% of this item's net price to charity organizations. N° de réf. du vendeur C-938-049
Quantité disponible : 1 disponible(s)
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Marketing Research: An Applied Approach (5th Edition)
Edité par
McGraw-Hill, 1996
ISBN 10 : 0071144188
ISBN 13 : 9780071144186
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1400grams, ISBN:9780071144186. N° de réf. du vendeur 9193463
Quantité disponible : 1 disponible(s)
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Marketing Research: An Applied Approach (McGraw-Hill International Editions)
Edité par
McGraw-Hill Education (ISE Editions), 1996
ISBN 10 : 0071144188
ISBN 13 : 9780071144186
Ancien ou d'occasion
Paperback
Vendeur : Book Express (NZ), Shannon, Nouvelle-Zélande
Évaluation du vendeur 4 sur 5 étoiles
Paperback. Etat : Good. 880 pages. Cover worn and curled. Includes 3 1/2 inch floppy !!This work emphasizes the use of market research in managerial decision making . It discusses the market research process and presents a complete market resear ch project from start to finish to show students what market research looks like. N° de réf. du vendeur 623o
Quantité disponible : 1 disponible(s)