Articles liés à Effective Business Communication

Effective Business Communication - Couverture souple

Murphy, Herta A.; Hildebrandt, Herbert W.; Thomas, Jane P.

 
9780071145077: Effective Business Communication

Synopsis

This seventh edition strengthens the research orientation and academic base of previous editions, and includes examples, critical-thinking exercises and problems based on real business situations. Also included are step-by-step explanations to help students organize letters, memos, reports, presentations and meetings. Checklists offer guidelines to students when planning business communication. Memonic Seven C Principles serve as the basic guidelines to business communication. Chapters new to this edition include those on ethics and technology.

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