9780071146548: Business Today

Synopsis

This business guide aims to make students "experience" business firsthand through a variety of involving activites and exercises. This edition covers topics including the growing use of multidomestic and transnational management approaches, geodemographics and the rise in shareholder lawsuits.

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Présentation de l'éditeur

For Introduction to Business courses.

This book presents a wealth of current information about business while allowing readers to experience it firsthand through involving activities. Students will appreciate the book's up-to-date, real-life examples, carefully integrated in-depth coverage, and lively conversational writing style. Literally millions of students have learned about business from Business Today and this edition continues its respected tradition of excellence.

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