Advertising Communications and Promotion Management - Couverture souple

Rossiter, John R.; Percy, Larry

Couverture souple

ISBN 10 : 0071146679 ISBN 13 : 9780071146678

Editeur : McGraw-Hill Education (ISE Editions), 1996

Synopsis

This edition places emphasis on the integrated market communications revolution and reflects the integration of mainstream advertising with corporate communictions, direct-response advertising, and promotions. The text has a strong managerial and applied emphasis, and covers all the core topics in advertising and advertising communications.

Détails de l'édition

• Éditeur: McGraw-Hill Education (ISE Editions)
• Date d'édition: 1996
• Langue: anglais
• ISBN 10: 0071146679
• ISBN 13: 9780071146678
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 672
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible